Yvan Arpa stands as one of the most audacious and avant-garde watch creators alive.After having made a significant contribution to some of the biggest success stories in the watch industry, in 2010 he launched his own Brand, called ArtyA.  The man plays by his own rules, creating art pieces that simply cannot fit into any existing category of watchmaking.

Each piece is either numbered or unique, blending audacity with creativity in a disruptive way – very provocatively so, on many occasions. No one in this very conservative industry has managed to move so much in so little time. The company is 100% independent, with a highly responsive team of fewer than ten people. ArtyA has its own manufacture, something very few Swiss Brands have. The Brand and its manufacture are based in central Geneva.  All ArtyA Masterpieces are recognizable at a glance due to their distinctive, creative, passionate, epicurean and original style, cultivating a philosophy of ultimate luxury filled with pure, uncompromising emotion, year after year after year.

From a mechanical standpoint, ArtyA masters every aspect of the historical know how of this age-old industry, from three-hands models to perpetual calendars and tourbillons, from minute repeaters to simpler skeletonized mechanical movements.  One final characteristic of ArtyA is the constant evolution of the brand and its models – collections stay, but the watches are all very limited in number, with many of them being unique pieces.